It is claimed that over 60 percent of people prefer to look at pictures. A reputable United States study from the 1990s found that we process visual information 60,000 times faster than text. You probably interacted with over 100 visual images before you left home today.
It is indisputable that we live in a digital world that is becoming ever richer in the visual. The means to capture images has never been more accessible - think about the many pictures brought to you every day via social media. You know Facebook is blue, Cadbury is purple and McDonald’s is yellow. The visual is THE contemporary language, one that is universal, pertinent and powerful.